Menitest is a meningitis testing kit that works in a similar way to the glass tumbler test. We were given the product and asked to promote it in terms of packaging and all marketing materials. We sourced a baby in her pushchair out shopping in Harrogate with her mother and worked with a photographer to get the best results. We captured the mother and daughter bond perfectly and Matilda was an absolute little star. We, from this created the brand logo, colour palette and look and feel which we marketed across all aspects including leaflets, adverts, brochures and exhibition panels. The whole thing needed to have a clinical yet appealing feel in order to be successful.